Eye-Mapping Research
Through the science of “eye-mapping” we are able to predict where, and for how long, a visitor will gaze on your website page.
It has been repeatedly shown that a viewer follows a natural ”F” pattern to view your home page in the first 10-15 seconds. They quickly scan to find “important” parts of the website. Oddly enough, it doesn’t seem to make any difference what kind of website design they are exposed to – they follow the “F” pattern automatically.
Below, you will see two examples of NexGen™ Websites with an overlay of a computer-generated eye map showing where visitors look first, second, etc, then how long and with how much intensity.
click the thumbnails to see full-size. (OPENS IN NEW WINDOW)
By analyzing this research, we can see that, classic-styled websites – those with the links down the left side of the page – may not be capturing as much attention as they could be.
The answer is simple: change the mechanical layout of the website to take advantage of the innate viewing response of the viewer.
According to “10 Conversion Secrets” a short book by Internet-Response Guru, Matt Trainer, moving your offer (free report, etc.) over to the right and also bringing all of your “important Material “above the fold” of your web page has produced increases in web page conversion rates of 300% or more.
