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Why Should You Have A Blog?

Prospects, according to a study done by Mercedes Benz, need to be “touched” an average of seven times before they will even consider a test drive. By “touched”, they meant communicated with – whether that was with a telephone call, email, newsletter, postcard, TV ad, or a face-to-face presentation.

That study has been replicated throughout hundreds of other industries.  

You need to communicate your expertise, style and offers to prospects (and, surprisingly, your own customers) at least once a month.  How you do that is a unique strategy that every company must arrive at on its own.

However, in this discussion we are focusing on high-response Internet strategies and, therefore, we recommend an embedded E-Newsletter (blog) as matter of course when creating a website. Every person that requests your Free Report (discussed HERE) should be added to the list of emails you are continually compiling from your current patients.

All of these emails (customers and prospects alike) should be getting a monthly E-Newsletter from you. Your E-Newsletter should be much like an abbreviated Free Report with solid usable information for the reader interspersed with effective commercials for your company and its products and services.  However, never consider thinly-veiled ads for your company’s products and services as useful information.  Even if they are written in an article format. Viewers can sniff that out like old fish.

Your goal should be to communicate to the reader that your practice understands the challenges they face every day and that you are truly there to help.  In fact, you are an expert in the situation.