When a business house contacts a website design company, the requirements are usually to design a website which is latest & trendy. Company wants its corporate image to shine through the website design & thus it assigns the task of working on a creative website design. However, there is a major communication gap here, because the website owner and web designer are not on the same wavelength. This is to say that the phrases like ‘creative website design’ or ‘latest & trendy website design’ could have a number of different interpretations. Typically, what happens is that the business knows what it wants to say and portray, but is not aware of the best way to put forth the message. Or there are cases where business owners are unable to understand web concepts and thus they tend to avoid much discussion over the eventual look & feel of the website. Given these circumstances, even the top web designer, will fail to deliver.

Communication gap is a major hurdle when it comes to website designing. You know what you want, but the manager who has been appointed the task of overlooking website design technicalities is a different person and the website design company is another group of people, with different thinking abilities. Read the rest of this entry »